There is no word for it in English, because nothing quite like it has ever before existed. Bearing the unmistakable imprint of legendary hotelier Adrian Zecha, The Setai is an intimate oceanfront resort in the heart of South Beach. Set amid tropical gardens and sparkling pools at the edge of the Atlantic Ocean, The Setai introduces the Asian traditions of simplicity and elegance to South Beach. With 75 impeccably detailed guestrooms and 50 suites, an intimate, private spa, three pools and remarkable restaurants and bars, The Setai is scheduled to open in late fall of 2004. It is located on Collins Avenue at 20th Street near Miami Beach's thriving cultural district, as well as the nightlife, fine dining, shopping and other South Beach attractions. Situated adjacent to The Setai Residences, a 40-story glass tower that is one of the tallest buildings in the South Beach skyline, The Setai is a meticulously replicated eight-story Art Deco landmark. Originally built between 1936-1938 as the famed Dempsey Vanderbilt Hotel, The Setai recreates the style and charm of the city's fabled past. Tying in with this illustrious Miami Beach era, The Setai also incorporates highlights from Shanghai's Art Deco period with a grand lobby decorated in Shanghai brick, bronze as well as rich teak, imported stone and exquisite Asian art and artifacts. But setting does not, by itself, account for The Setai's extraordinary appeal. Additional allure rises from a passion for service that is as rare as it is welcome. Adrian Zecha's General Hotel Management (GHM), whose properties are world renowned for unsurpassed service and unique ambiances, will manage the hotel. With The Setai, Zecha has created an idyllic oasis that will be known not only for its passionate service, but for its profound and abiding respect for individual privacy as well. General Manager Manvinder Puri, who is also Vice President of GHM for the Americas, is an experienced hospitality expert veteran whose team is dedicated to serving guests with passion, intelligence and respect. Soft silhouettes, crisp clean lines, exhilarating surroundings and simple understated elegance capture the ambiance of The Setai accommodations. With sumptuous baths clad in absolute black granite, striking teak, granite flooring and fine silk fabrics, guestrooms at The Setai have been designed to create a tranquil Asian mood. In-room tubs for personal spa treatments, "rainfall" showers with Acqua di Parma bath accessories and comfortable daybed seating are among the other unique touches. CD/DVD players, flat-screen LCD and plasma TVs, Lavazza espresso coffeemakers, an honor bar and high-speed Internet access are standard in every room. One-, two- and three-bedroom suites are available at The Setai, as well as a palatial, 10,000 square-foot penthouse with a rooftop pool and sweeping panoramas of the ocean, beach and Miami skyline. The regal penthouse is ideal for receptions, parties and other special events.

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Distance from downtown: 6.2 mi.

Townhouse Hotel

150 20th Street
Miami Beach, FL 33139

Phone: +1 305 534 3800 • Reservations: 1-800-509-5507

Hip-cool 70-room hotel next to the ocean with best sushi in town. A glow-in-the-dark water tower serves as the centerpiece of the roof, encased in glass and equipped with surround sound stereo guests can enjoy while being sprayed and splashed by cool, refreshing water. Outdoor queen-size waterbeds and huge red umbrellas provide for a soothing sunbath. Undoubtedly, the terrace has become one of the hottest and coolest places to be on the beach. Rooms are arranged with flowered lampshades, cozy L shaped sofas doubling as an extra bed for guests. All the usual acronyms: AC, TV/VCR, CD player as well as a fridge and a safe. Fire engine red retro phones and modem data ports for checking and sending emails. Halls are for high-energy hanging - benches in the extra wide corridors, magazines and comics to read, and exercise equipment too. Perfect for the last minute buff before the beach, which is just a step away. The best Sushi in town at Bond Street Lounge will make the night complete. Cool shops and restaurants are near by on lovely Lincoln Road.

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