31. SOYJOY EXPERIENCE AT MALL OF AMERICA

The Buzz -- SOYJOY, an all-natural, nutrient-rich food baked with whole soy and real fruit, will offer its SOYJOY experience, incorporating live cooking demonstrations, nutrition consultations by certified dietitians and nutritionists, as well as relaxation stations where consumers can partake in reinvigorating massages. There will be free product samples, cooking samples, and prizes. As part of the nationwide educational launch, consisting of a 12-city tour, the SOYJOY experience offers consumers a hands-on approach to learning about the history and benefits of soy.