3. Golden Award of Montreux

The Buzz -- Practitioners of the art of persuasion descend upon the municipality for the Oscars of the advertising world: the International Advertising and Multimedia Festival. It’s no coincidence that the shindig is held in the centre of artistic excellence that is Montreux: creativity is the cardinal virtue that’s rewarded here, with the single most innovative advertisement being awarded the coveted Golden Award. As communications make the world ever smaller, these awards get ever more significant.