Sign in Using Facebook
Press Release |
TIME INC. SUBSIDIARY TO FORM STRATEGIC PARTNERSHIP WITH POPULAR TRAVEL SITE, 10BEST.COM
Trusted Brands Southern Living, Coastal Living, Cottage Living, and Sunset To Share Rich Collection of U.S. Travel Editorial Content with 10Best.Com, Deepening the Site’s Domestic Coverage
Collaboration Kicks Off with Re-launch of 10Best.com and Vacation Giveaway
SPC Digital To Sell Advertising Inventory for 10Best.Com, Significantly Expanding SPC Digital’s Travel Advertising Network
September 22, 2008 – BIRMINGHAM, Ala. — SPC Digital, the digital arm of Time Inc.’s lifestyle subsidiary Southern Progress Corporation, has entered into a strategic partnership with 10Best.com, a popular travel Web site featuring travel planning recommendations and search information for destinations around the globe.
The 10Best.com site re-launches with a complete redesign, increased functionality and information, and the integration of extensive U.S. travel-related editorial and photography from Southern Living, Coastal Living, Cottage Living and Sunset. This provides users with rich, insider travel and destination information for more than 457 cities and further deepens 10Best.com’s domestic travel coverage.
“Our brands have a long history of covering local U.S. travel like no one else,” said Jim Sexton, senior vice president/editorial director of SPC Digital. From Southern Living’s encyclopedic knowledge of the South, to Sunset magazine’s insight into life in the West, to Coastal Living’s extensive coverage of the Atlantic, Pacific and Gulf shores of North America, we have a deep well of insider travel information. Partnering with 10Best.com is exciting because it allows us to present this valuable content on a more national, even international scale.”
As part of this strategic partnership, the SPC Digital sales team will sell the advertising inventory on 10Best.com. Adding almost 2 million unique visitors a month from 10Best.com to the SPC Digital Travel Advertiser network allows the company to greatly increase its reach for travel advertisers.
To celebrate the re-launch of 10Best.com and kick off the collaboration, visitors to the site from September 22nd to October 22nd can enter the “White Beaches, White Peaks Getaway,” where one lucky winner will be awarded a four-night, five-day stay for two, including airfare, hotel, and $2,000 in spending money, in one of three featured cities: Miami, Denver or Honolulu.
About SPC Digital
SPC Digital, a subsidiary of Time Inc.’s Southern Progress Corporation (www.southernprogress.com), creates powerful new branded Web sites, building on the existing content of the Southern Progress magazines (Southern Living, Cooking Light, Health, Coastal Living, Southern Accents, Cottage Living, and Sunset) and books as well as adding original interactive content, dynamic functionality, video, and tools to attract and engage food and home enthusiasts. In addition to the recent launches of myrecipes.com and myhomeideas.com, each Southern Progress magazine also maintains its existing Web site. A leader in lifestyle information, Birmingham, Ala.-based Southern Progress is a subsidiary of Time Inc.
SPC Digital Media Contact
Jennifer Zawadzinski
Jennifer_Zawadzinski@timeinc.com
212-522-9046
About Time Inc.
Time Inc., a Time Warner company, is one of the largest content companies in the world. With more than 120 magazines, it is the largest magazine publisher in the U.S. and a leading publisher in the U.K. and Mexico. Time Inc.’s popular brands and successful franchises extend to online, television, cable VOD, satellite radio, mobile devices, events and branded products.
About 10Best Inc.
Established in 1999, 10Best, Inc. provides unbiased travel advice to more than 40 million travelers each year, through its consumer site 10Best.com, and its "Virtual Concierge" business application that is licensed by some of the leading brands in the travel industry. The combination of its expert sources and exhaustive research process allows 10Best to provide the best in online travel planning recommendations and localized data, worldwide. For more information, visit www.10Best.com.
Media Contact
Travis Seward, Editor-in-Chief 
864-241-0779 x301
