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Brice Bay |
Brice J. Bay
President, Chief Executive Officer, and Founder
Café on the Heren Gracht - Amsterdam, Netherlands »
About Brice
As President and Chief Executive Officer of 10Best, Inc., Brice oversees the company's operations with a focus on strategic positioning and national and international partnerships.
Since starting the company in 1999, Brice has been instrumental in growing 10Best into the trusted source for online travel advice, with more than 40 million travelers and the world's leading names in the travel business turning to 10Best for surprise-free advice for travelers.
Prior to 10Best, Inc., Brice held senior management positions with Ross Systems and SCT Corporation, and corporate sales positions at Inacom Information Systems and Pfizer U.S. Pharmaceuticals Group.
Brice is a graduate of the University of Kentucky, with a Bachelor of Arts in Marketing.
Since starting the company in 1999, Brice has been instrumental in growing 10Best into the trusted source for online travel advice, with more than 40 million travelers and the world's leading names in the travel business turning to 10Best for surprise-free advice for travelers.
Prior to 10Best, Inc., Brice held senior management positions with Ross Systems and SCT Corporation, and corporate sales positions at Inacom Information Systems and Pfizer U.S. Pharmaceuticals Group.
Brice is a graduate of the University of Kentucky, with a Bachelor of Arts in Marketing.

10 Travel Tidbits About Brice
- Brice has been to 4 continents and roughly 30 countries
- He has visited more than 60 major cities including Hong Kong, Singapore, Melbourne, Perth, Bangkok, Kuala Lumpur, Beijing, Shanghai, Penang, Madrid, Paris, London, Zurich, Geneva, Munich, Vienna, Belfast, Santa Domingo, Toronto, Helsinki, Monte Carlo and many, many more
- The most exotic local food he's eaten: fried beetles in Beijing
- Best travel tip: pack light
- Favorite U.S. destination: Tent on the Madison River in Montana (no cell phone and a 5-weight fly rod)
- Favorite international destination: Hong Kong
- Favorite small town: Barwon Heads, Victoria near Melbourne, Australia
- Coolest place under $400 a night: The Oriental, Bangkok for $300/night but well worth it; Service and setting is fantastic
- Favorite thing about traveling: I love to experience new destinations and the fascinating foods and lifestyle of other cultures
- How he balances a home life and busy travel schedule: I have the greatest family in the world. My wife and children allow me to chase my dreams and have supported me since day one. They put up with my very challenging travel schedule of 100-150 nights away per year and everything that comes with that lifestyle
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