How Do You Roll? is downtown Phoenix's latest sushi restaurant. — Photo courtesy of How Do You Roll?
How Do You Roll?, the city's first “make your own sushi” restaurant, has landed in central Phoenix with a splash. Founded in Austin, Texas by brothers Yuen and Peter Yung back in 2008, this hip franchise recently made its Arizona debut with a new location on the corner of 7th Avenue and McDowell near downtown Phoenix. The consensus? It’s a smash hit with fans of sushi and trendy “fast-casual” restaurants, earning it the moniker of “the Chipotle of sushi.” Fresh ingredients and fast service make this an ideal place to grab a healthy, tasty lunch.
How does it work? Customers follow a line, Chipotle-style, and create their own sushi rolls by choosing from a large selection of vegetables, meats, and a fun array of traditional and non-traditional toppings. Choose from either a traditional seaweed or modern soy wrap, white rice or brown rice, and then customize with your choice of three vegetable (extras cost 50 cents each), meats (including traditional sushi meats such as tuna, salmon, and eel, as well as non-traditional meats like beef and chicken), and then select your choice of toppings and sauces.
When your custom sushi roll is complete, it is sliced by one of the staff sushi artists into ten delectable sushi pieces. Specialty rolls, side salads and soups are also on the menu, along with Japanese soda and sake.