It's located a few miles in from the sand, at the corner of Rosecrans Avenue and Sepulveda Boulevard and at the junction of El Segundo and Manhattan Beach.
Turning that unused corner into a lively meeting place for locals and tourists alike took four years to accomplish. But if the days leading up to the shop's grand opening on July 30, 2015, were any indication, The Point is the new place to be in SoCal's South Bay.
There's even a fun water feature at The Point — Photo courtesy of Chris Miller Photography / The Point
Perhaps that's because the developers created a warm and welcoming space, filled with plenty of places to just sit and enjoy the pretty, single-story, all-outdoor layout.
There are places for kids to play; lots of eateries with outdoor patios and seating spaces; and an all-around easygoing vibe, which matches the South Bay scene perfectly.
The developers have also carefully curated the companies that are part of The Point, bringing in a diverse group of shops, restaurants and other services that seem to mirror what the community needs in this spot.
ShopHouse Southeast Asian Kitchen at The Point — Photo courtesy of Chris Miller Photography / The Point
There's already plenty of shopping possibilities nearby. But despite that, the center is teeming with people who are enjoying its restaurants – which range from quality fas-food places like ShopHouse Southeast Asian Kitchen, Mendocino Farms and Sugarfina (the candy shop) to places where food, drinks and fun have been happening right out of the gate.
Those include the healthy-skewed True Food Kitchen, North Italia and Hopdoddy Burger Bar.
Before indulging in a big burger or pizza pie, hit Soulcycle, the popular stationary bike workout center; 20 Lounge, a multiservice nail bar; or wander into the Vicara Aveda Salon, where pampering is the whole point.
And another key reason to visit The Point is to check out all the interesting shops in this self-described "lifestyle center."
Inside Soulcycle at The Point — Photo courtesy of Soulcycle at The Point
Find jeans and other stylish goods at Lucky Brand (This shop is the largest of the brand's stores, including an open whiskey bar and a performance stage.); women's athletic wear at Athleta; bathing suits at San Lorenzo Bikinis; children's clothes at Bella Beach Kids; and much more.
The luxurious Lucky Brand shop at The Point — Photo courtesy of Lucky Brand
The Point is still adding shops to its roster. But even with a few spots still not filled in, the locals don't seem to care one bit.
They're already packing into the place, proving that the old adage that "If you build it well, they will come" is true in L.A.'s South Bay.
Fun outdoor spot at The Point — Photo courtesy of Chris Miller Photography / The Point