Mat and his sweet — Photo courtesy of Hotel La Jolla
The marketing folks at Kimpton Hotels should pat themselves on the back for this one. A viral video shot in the newly-renovated Hotel La Jolla has made "Mat" an Internet celebrity. Why? Have a look.
The reason for the video is to launch "Rolling out the Mat," a new program making custom-designed Gaiam yoga mats and roll-out service available in every room. It's designed to support Kimpton’s mission to improve and maintain the health and wellness of their guests and visitors. Roll-out service is where a yoga concierge will come to the guestroom with flavored ice-water, fresh fruit or trail mix, extra towels and roll out the yoga mat.
Staying fit at Hotel La Jolla isn't a hard task to accomplish. If staying put inside your room in downward dog doesn't appeal, remember La Jolla Shores beach is a quick walk away from the hotel with plenty of sand-free space to lay a nice yoga mat. Inside the hotel is a fitness center that's open 24 hours with cardio equipment, weights and even hula hoops. The pool isn't Olympic-sized but it's big enough to get a bit of exercise, drink in hand.
Just remember your yoga mat doesn't float very well.