San Francisco doesn't just love the latest fashions; it sets the latest fashions. And San Francisco's favorite hat shop has decided that hats are back in. Nestled in the classic but cutting edge neighborhood of North Beach, Goorin Bros is that signature San Francisco shopping experience that your vacation has been waiting for.
Inside Goorin Brothers Hat Shop — Photo courtesy of Tom Molanphy
With an all-local staff who treat Goorin as their second home (and North Beach as their first), Goorin provides a shopping experience that could very well be the highlight of your whole San Francisco stay. Store Shopkeeper Shaina Pierce makes sure she and her whole staff takes sufficient time to get to know the specific needs of each and every customer.
"I'm not selling someone who lives in Miami a woolen hat," Pierce explains.
The Goorin Bros. North Beach shop is well known for their custom hat offerings, and all the hats are of exceptional quality. And with a lineage that stretches back to the 1895 streets of Pittsburgh, Goorin has been the name for quality in hat-making for over a century.
From the classic "Hawk Eye," a Goorin straw fedora, to the "Clay Court," a Goorin flatcap, you'll find an amazing array of hats made with long-lasting, quality materials.
Goorin Brothers of North Beach, exterior — Photo courtesy of Tom Molanphy
But it's what the Goorin family is made of that really sets Goorin apart.
"Ever since my grandfather moved his family and the business to San Francisco in 1947, the city has been home to the Goorin Brothers' unfolding story," Ben Goorin, the fourth generation Goorin, says. "The rich artistic community has been a constant source of inspiration for bold hat styles, which are all designed in our SOMA headquarters. The diverse and electric neighborhoods of San Francisco provide the ideal landscape for our retail shop to thrive."
And there's no better place to understand that diverse and eclectic spirit of San Francisco than North Beach. While many neighborhoods have been turned head over heels by yet another tech boom, North Beach stays stubbornly traditional, with the kind of grand loyalty that only old Italians can muster.
Washington Square Park of North Beach, right across the street from Goorin — Photo courtesy of Tom Molanphy
So once you are pampered silly by the exceptional professionalism of Goorin, take your brand new hat - and brand new you - out for a stroll through North Beach. We promise you will turn some heads.
"No piece of clothing can boost the confidence like the right hat," Pierce adds. "When the right hat fits, it's a real lift. A timid person can come alive underneath the right hat."