These Orlando-based spas with the rights to the icon's name and likeness are just starting to expand, but fortunately for St Petersburg, there is one conveniently tucked into the trendy Sundial area of downtown. A new concept in day spas, aiming to encourage women to "channel their inner Marilyn Monroe," this Glamour Room also caters to men and children with a selection of specialized services. Massages, facials, manis and pedis and a full service hair salon promise a calming respite from life in the fast lane. Skin products are certified organic and facials range from anti-ageing to relaxing, while massages run the gamut from hot stone, deep tissue, aromatherapy and Swedish. During down time you'll be treated to beverages such as coffee, tea, wine and champagne. Somehow, I suspect that Marilyn would approve!