Louis Vuitton wows in Rome — Photo courtesy of HerryLawfordMove over Fendi! Someone foreign is moving into your territory. Oui, oui. You guessed it. The Maison Louis Vuitton is putting its best foot forward in a big way in Rome. In spirit and celebration of Rome’s version of Fashion Week (AltaRoma AltaModa Week), Louis Vuitton opened its new flagship store this month at Piazza San Lorenzo in Lucina in Rome.
Everyone’s buzzing about it. Critics are raving about the design because it's succulent and sexy. It's c'est magnifique or simply bellissima. All sorts of celebrities and socialites were there to celebrate the inauguration of the store this month, including Cate Blanchett, the famous Hollywood actress who graced the locals with her presence on the red carpet.
The new 1,200 square meter store was designed by famed New York-based celebrity architect Peter Marino, who was also the mastermind behind flagship stores in London and Shanghai. What makes the design of this store so special is the homage that Marino pays to its original identity, the Etoile. In fact, the location of the new LV store is situated where Rome’s first movie theater was built in 1907, which projected films by the great Federico Fellini. Prior to LV’s new venture, the cinema had been closed since 1991.
A new Louis Vuitton boutique opens in Rome — Photo courtesy of mac_ivanThe LV maison decided to keep the cinema complete with 19-seats and a 3-D screening room on the first floor. In the future, it has plans to organize events and film screenings by legendary Italian greats like Fellini and Lattuada. While shopping for fabulous handbags, shoes and jewelry, customers can catch a glimpse of historic famous flicks and documentaries playing in the background. In addition to a library, the three-story building also features a winding staircase in the center of the store that resembles a film strip.