Kawaii NOLA is filling a need in the New Orleans shopping scene. Located on Magazine Street, the new-ish all-pink store has brought Eastern "cute culture" from Japan to the Garden District. With the growing population of Japanese in the city, added to the droves of people who need costumes and wigs for parties and festivals, the store has a bit of something for everyone.
Cute culture is all about getting in touch with your inner child. This could mean throwing on a big bow, dolling yourself up with some makeup or having your nails done to perfection (or all).
Hello Kitty accessories galore at Kawaii NOLA — Photo courtesy of Kawaii NOLA
Hello Kitty is an ambassador for this culture, and the character's obviously a huge hit stateside. Kawaii NOLA Owner Kanako Asai Richard has been sure to fill the store's shelves with cute/cool accessories and clothes featuring the happy feline.
Lolita groups in New Orleans have fallen in love with the shop because they provide the costumes and wigs necessary to outfit their group members. With the way cute culture is being accepted in the U.S. (and the way New Orleans tolerates just about anything), Kawaii NOLA could even spark a new wave of "cute" clubs or groups.
The store's nail kits have been a big hit. They expect to do a lot of business around carnival season, selling the Mardi Gras color palette kits.