Lure Fishbar


142 Mercer St
New York, NY 10012

Phone: 212-431-7676

Map / Directions Map / Directions

Hours:
Sun-Tue 11:30am-10pm; Wed 11:30am-11pm; Thu-Sat 11:30am-Midnight

Cuisine:
American, New American, Seafood

Dining Options:
Bar / Lounge, Bar Dining, Disabled Accessible, Non-Smoking, Parties / Private Rooms


10BEST Says

Seafood: Walking into Lure feels a bit like entering an extremely chic submarine. From the portholes and teak paneling, to angular passageways and cabin-inspired private rooms, Lure certainly impresses first-timers with its luxury liner motif. That said, it's the food -- the truest measure of a restaurant's capacity for staying afloat -- that makes this place SoHo's fashionable choice for fish and seafood.

Those opting for bar food dining can enjoy Puget Sound oysters, arctic char or Littleneck clams; meanwhile, the "Fish Board" features options like grilled swordfish with soy-ginger marinade and bay leaf-crusted seared tuna. If you're looking to splurge, the surf and turf is a good way to go.


Insider Tips

Local Expert Says:

Seafood: "You'll be rubbing elbows with a mix of models and suits, so plan your attire accordingly."

Best for Seafood Because: Lure's cool, downtown vibe isn't the only reason people keep coming back for more.

10Best List photo 10BEST says

Seafood: Walking into Lure feels a bit like entering an extremely chic submarine. From the portholes and teak paneling, to angular passageways and cabin-inspired private rooms, Lure certainly impresses first-timers with its luxury liner motif. That said, it's the food -- the truest measure of a restaurant's capacity for staying afloat -- that makes this place SoHo's fashionable choice for fish and seafood.

Those opting for bar food dining can enjoy Puget Sound oysters, arctic char or Littleneck clams; meanwhile, the "Fish Board" features options like grilled swordfish with soy-ginger marinade and bay leaf-crusted seared tuna. If you're looking to splurge, the surf and turf is a good way to go.

10Best List photo Insider Tips

Local Expert Anjali Mansukhani Says:

Seafood: "You'll be rubbing elbows with a mix of models and suits, so plan your attire accordingly."

Best for Seafood Because: Lure's cool, downtown vibe isn't the only reason people keep coming back for more.

Mother's Day Menu

Specials

Lunch Menu

Soups & Salads
Appetizers
Entrées
Seafood Baskets
Burgers & Sandwiches
Market Sides

Dinner Menu

Soups & Salads
Appetizers
Seafood Entrées
Meat & Chicken
Surf & Turf
Market Sides

Brunch Menu

For the Table
Off the Griddle
Pancakes
Eggs & Omelettes
Breakfast Plates
Lunch Plates
Sides
Beverages
Brunch Cocktails

Raw & Sushi Bar Menu

East Coast Oysters
West Coast Oysters
Jewels of the Sea
Caviar
Sushi & Sashimi
Rolls: Cut & Hand
Shellfish Plateaux
Signature Oysters
House Specialties
Sushi Bar Combination Plates

Dessert Menu

Desserts
House Ice Cream
House Sorbets
After Dinner Cocktails
Bourbon
Scotch
Japanese Whisky
Whiskey
Rum
Tequila
Grappa
Cognac & Armagnac
Calvados
Ports and Other Fortified Wines
Sherry
White Dessert Wine
Dessert Sake

Cocktail Menu

Sparkling
White by the Glass
Rose by the Glass
Red by the Glass
Sake by the Glass
Sake by the Bottle
Cocktails
Beers

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