As featured in 10Best's "Seafood" list!

Lure Fishbar
  • 142 Mercer St

    New York, NY 10012

  • Phone: 212-431-7676


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Portholes, teak paneling, angular passageways and windows, cabin-inspired private rooms, and arched ceilings -- Lure certainly impresses first-timers with its luxury liner motif. That said, it's the food -- the truest measure of a restaurant's capacity for staying afloat -- that makes this place SoHo's fashionable choice for fish and seafood. Those opting for bar food dining can enjoy Puget Sound oysters, artic char or Littleneck clams; meanwhile, the "Fish Board" features options like grilled swordfish with soy-ginger marinade and bay leaf-crusted seared tuna. TRAIN B, D, F, V to Broadway-Lafayette; R, W to Prince St; 6 to Bleeker