Business is brewing in Myrtle Beach, thanks to a sudden boom in the craft beer industry. And the latest addition to the city's beer-snob scene takes the microbrew trend to the next level.
Located in the heart of the Myrtle Beach downtown district and just one block from the Myrtle Beach Boardwalk, Atlas Tap House brings a bigger and better approach to spreading unknown beers to the masses. Featuring two dozen brews on tap and more than 90 different brands in a bottle, Atlas Tap House is the latest outfit to bank on the Myrtle Beach area's love for frothy suds.
Cold brew with a view at Atlas Tap House — Photo courtesy of Atlas Tap House
Brothers Aaron and Mark Gifford opened Atlas in early 2014, and they have already seen a positive reaction despite the slow offseason. Featuring a wide array of beers and an impressive food menu to match the diverse flavors from their taps, Atlas Tap House reaffirms the growth of beer-related businesses who are going with the golden flow on the Grand Strand.
The 60-mile stretch of beaches that surround Myrtle Beach have seen a major influx of brew pubs and microbrews. New South Brewery recently added a storefront pub to their operation, allowing visitors to take tours of the facility, see how different types of beers are made and enjoy a few samples. Visitors can even take home a few freshly made six packs or growlers of their favorite brew.
On the culinary side, Myrtle Beach recently saw the grand opening of its first gastropub, Fire and Smoke, which serves a unique blend of beers and dishes. That's in addition to existing successful "pub and grub" operations such as Liberty Steakhouse and Brewery at Broadway at the Beach, Gordon Beirsch Brewery at Market Common and Quigley's Pint and Plate in Pawleys Island.
And the craft beer craze doesn't seem to be getting cut off anytime soon. The Homebrewers' Pantry opened earlier this year in nearby Conway. Also on the horizon is a deal in the works with California-based Stone Brewery to locate its first East Coast operation in Myrtle Beach. The move would land a brewery/brewpub and restaurant/tourist attraction somewhere on the Strand.
But the upstart Atlas Tap House isn't worried about the increased competition. The under-served Myrtle Beach market has room for more, just like the splintering beer market.
Offering smoked meats and appetizers from the kitchen, Atlas is already bringing in guests looking to try something different. TV sports, pool tables and a large back porch and patio deck help visitors work up a thirst, and there's plenty of beer on hand, as well as all over the Grand Strand, to quench it.