New concert event sparks rebirth of historic beachfront venue
Whoever says cowboy hats and flip-flops don't go together hasn't heard about the new highlight event of the summer in Myrtle Beach. Organizers recently announced that the inaugural Carolina Country Music Festival will be held on the Myrtle Beach oceanfront from Friday, June 5, to Sunday, June 7.
Featuring big-name country music artists – such as Big & Rich, Lady Antebellum, Eric Church, Sam Hunt and Hunter Hayes – the Carolina Country Music Fest will see as many as 35 acts take the outdoor stage for three fun-filled days in the sun. Organizers expect a crowd of 20,000 to 25,000 over the course of the three-day event.
Charlotte, NC-based promoter Full House Productions, in conjunction with the Myrtle Beach Area Chamber of Commerce, selected the "Grand Strand" over various venues in the Carolinas. The abundance of hotel accommodations and the beachfront location were among the reasons that Myrtle Beach stood out in the crowd to host the inaugural event.
"After thorough review and consideration of potential sites, Myrtle Beach is the natural fit for the Carolina Country Music Festival,” says Bob Durkin, president of Full House Productions. “The city, mayor and Visit Myrtle Beach are the perfect combination for the longevity and success of this new festival. With a unique balance of headliners and up-and-comers, this will be the Southeast’s largest country music festival.”
As big as the event promises to be, the biggest news for Myrtle Beach locals was the selection of locations for the concert. The stage will be set up on the site of the former Myrtle Beach Pavilion amusement park, which closed in 2008 after a long run as the centerpiece of the city. This location has sat idle ever since.
Once the hub of activity in the downtown district, the old Pavilion site will once again be rocking this summer. The event is expected to attract even more visitors during the hectic start of the summer season, but the more the merrier when it comes to tourism.
“The Myrtle Beach area is excited that Full House Productions chose our beautiful beach destination to bring the Southeast’s premier country music festival this June, which will be a perfect kickoff to our summer season,” says Myrtle Beach Mayor John Rhodes. “Country music is a natural fit with our 16 million visitors each year, and this event will give them yet another reason to make vacation plans to visit our area.“
Tickets range from $159 for a three-day pass or $999 for VIP passes. One-day tickets and VIP passes are also available. More big-name bands are expected to be added before the show.
Visit CarolinaCountryMusicFest.com for advanced tickets or more details.