When Springmaid Beach Resort opened its doors in 1948, there was nothing luxurious about it. Military-style dormitory rooms made of concrete block went for $2 per night (breakfast included). But the cheap rates and close proximity to the beach made them popular crash pads for GIs, factory workers and college students who just needed a bed and a biscuit while in Myrtle Beach.
More than 65 years and a $9 million construction project later, the Springmaid is still operating, although with much nicer accommodations, many more amenities and an entirely different clientele. Following a two-year, two-phase restoration and renovation period - the first major project at the resort in more than three decades - Springmaid is now one of the highlights of the downtown Myrtle Beach district.
The new look at Springmaid Beach Resort — Photo courtesy of Springmaid Beach Resort
Phase one, completed in 2012, saw $7 million spent upgrading the hotel's guest rooms with new beds, flat-screen TVs, bathrooms, carpet and tile, granite countertops and more. Perhaps most important to visitors, every room in the three-tower resort now has private balconies with an ocean view.
An indoor pool area and outdoor lazy river were added to the bottom floors of two of the towers, and the entire 27-acre property underwent improvements in landscaping, signage and other upgrades. The outdoor pool deck and beach access were modernized to look more in line with what other premier resorts offer.
The Springmaid Fishing Pier added a new tackle shop; the Marlin Restaurant was overhauled and updated; the conference center's meeting rooms and fitness center were remodeled; and a general store and miniature golf course were added to the property.
Phase two, completed in 2013, saw the addition of a wedding gazebo and an aquatic playground for children. The $2 million project is Springmaid's latest effort to attract more families and conventions, a far cry from the basic B&B it began as back in the day. Springmaid now plays host to various events and groups, as well as families looking for a resort that has that secluded feel while still being close to all the action.
Springmaid's extreme makeover is the latest in several projects that are giving the south end of the Myrtle Beach strip a new look. The neighboring South Beach Resort and Crown Reef Resort are new or undergoing construction, and the Market Common dining, shopping and entertainment complex is just a short distance away. The Burroughs Art Museum is just across the street from the resort, and the south end of the property adjoins Myrtle Beach State Park, giving guests some secluded stretches of beach to explore.