Memphis can now boast the first location of a national retailer that's turning heads with its classic casual clothing for women. A bowl of scarves welcome summer at Madewell — Photo courtesy of Kerry Crawfod, I Love Memphis Blog
Madewell, a women's casual clothing line that's a sister to J. Crew, opened in the Shops of Saddle Creek with classically dressed women across the city celebrating. Like J. Crew, the store features preppy apparel with classic lines and a bit of modern dash. Unlike J. Crew, Madewell is for women only. The store offers shoes, accessories, a denim bar, and a nice selection of dresses, sweaters, and tops. The store caters to a slightly younger crowd than its J. Crew counterpart, with pricing that is touted as lower than J. Crew, although we wouldn't exactly call it inexpensive.
Madewell started in the late 1930s as a Massachusetts-based workwear company that specialized in jeans and chinos that were - you guessed it - made well. The brand actually ceased to exist in the late 1980s, but the CEO of J. Crew brought it back to life in a reinvented form as a women's clothier. The store carries a variety of lines including the Madewell brand, and tends to offer a number of its tops and dresses in a variety of colors, which we love from the 'if it works for you, buy one in each color' fashion playbook.