The annual AutoZone Liberty Bowl pits the SEC against the Big 12 in a nationally-televised post-season match-up with a handful of festive events leading up to the game. The biggest public events... Read More
The annual AutoZone Liberty Bowl pits the SEC against the Big 12 in a nationally-televised post-season match-up with a handful of festive events leading up to the game. The biggest public events include a parade and pep rally on Beale Street on the day before the game (game day is January 2, 2016). The Parade begins at 3 p.m. on New Year's Day, with the competitor's marching bands, local school bands, floats and performers parading down Beale Street to W.C. Handy Park, where the pre-bowl pep rally commences at 5 p.m. Kick-off is at 2:20 on the 2nd, in the Liberty Bowl, the home of the Memphis Tigers football team. Sponsor AutoZone is headquartered in Memphis,as is the charity partner of the game - St. Jude Children's Research Hospital. Players from both teams visit St. Jude patients during their time in the city, and select events support the hospital's mission to serve every child regardless of the ability to pay for treatment.
Liberty Bowl Stadium
Memphis, TN 38104
- Holiday Attractions: "Do something good this holiday season, and be a Bowl Buddy - you can buy tickets for yourself, and gift one to a St. Jude patient."
- Best for Holiday Attractions Because: Memphis is a football-loving town, and the Liberty Bowl is as popular with locals as it is with the fans from each team.