Nashville has experienced a surge of energy in recent years, particularly in many up and coming areas. While East Nashville has received constant press attention for a distinct historic-but-hipster vibe, The Gulch has gotten just as much praise for high rise developments and a diverse nightlife. But, at the moment savvy eyes are on 12South as it literally oozes a combination of modern Southern charm and big city influence from every doorstep.
Holly Williams may be touring to promote her latest album, but her heart rests here,where she lives with her husband and dogs. Her modest house is a reflection of an incredibly creative and grounded wife. That same sense of style and humble, gracious hospitality can be found at her new modern general store.
White's Mercantile is a locale to find locally made bread mixes, books, entertaining essentials, baby clothes and vintage fixtures and art. It's also where top food trucks like Biscuit Love park daily to please a steady stream of patrons. A few top selling lines for basics from Holly's H Audrey boutique are available, so don't miss the chance to snap up the latest denim along with organic pet treats.
White's Mercantile — Photo courtesy of Stacie Standifer
Cadeu Home is small in size, but large on personality. Conversation pieces, funky light fixtures, greeting cards and truly remarkable furnishings are standard. Expect rare home design touches like antler centerpieces, hand crafted wooden bowls , imported textiles, local art and original gifts.
Take home treasures from Cadeau Home — Photo courtesy of Stacie Standifer
Hero is 12South's newest fashion resident, and boasts a major celebrity pull thanks to stylist/owner, Claudia Fowler of Haven Style in nearby Franklin. Expect upscale jewelry, west coast chic and clothes that you can't bear to leave behind.
Across the street, award-winning designer Leona has a boutique and national designer Judith Bright just moved the jewelry line's location from The Mall at Green Hills to a quaint 12South abode. For those seeking to find his/hers ensembles in one sweep, Emerson Grace (think J Crew, but more interesting), is a must stop.
Music lover's with a passion for style will like the selection of hats, buckles and performance ready styles at Label, the men's boutique co-owned by Gary Allan. And in mid June 2014, Shannon Fontaine photography studio created a new gallery showcasing local artwork for viewing and purchase. You can still expect moving still shots, but also expect creations from wax, oils and sculpture. This intimate space now servers as a viewer's paradise on weekends. Local artists showcase original works in an informal setting with one of a kind creations available only to those who stop in.
Inside Hero in 12South — Photo courtesy of Stacie Standifer
Imogene + Willie continues to wow visitors with eclectic displays, custom denim and an always entertaining roster of events and happenings. Follow them online to see just how cool these trendsetters really are, and why top recording artists swear by their merchandise. Serendipity has revamped their eclectic selection of gifts and clothing, keeping on trend with so many new neighbors.
Emerson Grace Boutique — Photo courtesy of Stacie Standifer
Whatever your taste, budget or interest, the 12South Neighborhood is a stop you will want to make. Within just a few blocks, you can visit legendary Katy K's Ranch Dressing or Corner Music, see all types of architecture and blend in with locals seeking solace from downtown. It's the coolest place to be on summer's hottest days.