Back in 2006, the folks at JetBlue realized that airline coffee is about as drinkable as muddy water. Instead of continuing to pour a watered down version of America's favorite pick-me-up, the popular regional airline decided to give its hot beverage menu a facelift, and a new partnership was born.
Dunkin' Donuts — Photo courtesy of David Pierce
JetBlue, a low-cost airline headquartered in New York City, is one of the largest carriers in Boston, New York and the Northeast, and since 2006, they've served more than 28 million cups of Dunkin' Donuts coffee on their flights. Whether you're flying first class or economy, Dunkin' Donuts Original Blend coffee, decaf coffee and both regular and decaf tea are available free of charge.
JetBlue — Photo courtesy of Aaron Gustafson
The move to partner with Dunkin' Donuts was one in a string of deals meant to bring major brand names aboard JetBlue flights. So while you're sipping your hot cup of Dunkin' Donuts joe, you'll have DIRECTV with 36 channels and SiriusXM Radio free at every seat. By the way, those seats are leather.
Dunkin' Donuts, a company that's been around since 1950, does a majority of its business in New England and is based just outside of Boston. Now the company can put one of its best-selling products in front of customers from states and regions, like California, who may not be familiar with the doughnut and coffee brand.