Mid-Atlantic potato chip giant Utz has found crab seasoning whets the appetites of many a New Englander. Herr's, another Pennsylvania-based company, caters to regional taste buds with flavors like Hot Sauce, Baby Back Ribs, Kansas City Prime Steak and Old Bay seasoning.
Mackies of Scotland Haggis & Cracked Black Pepper chips might leave you wondering what in the world haggis is. The Scottish specialty is a savory pudding made from the heart, lungs and liver of sheep combined with oatmeal and spices. If that doesn't sound too appealing, you'll also find Crispy Bacon, Scotch Bonnet Chilli Pepper and Flamegrilled Aberdeen Angus flavored crisps.
The rest of the South can have their BBQ, but in Louisiana, Creole flavors rule when it comes to chips. Zapp's, the brand of choice in New Orleans and throughout the state, produces kettle-cooked chips in flavors like Spicy Cajun Crawtator, Cajun Dill, Voodoo and Hotter N Hot Jalapeno.
While you'll find BBQ-flavored potato chips on shelves across the United States, they're especially popular in the South. Potato chip companies have found that Southerners prefer their chips thin and delicate, as opposed to thicker cut chips preferred by Midwesterners and Rocky Mountain residents.
Thick-cut and kettle-cooked chips with bold, artisanal flavors are popular in Colorado and the Pacific Northwest. In Seattle, you'll find sea salt and vinegar chips to be a local favorite, while Denver potato chips come in flavors like spinach & artichoke, olive oil, red wine vinegar or balsamic and rosemary.
Americans seem perfectly comfortable with BBQ flavored chips, but north of the border in Vancouver or Montreal, you're more likely to find ketchup crisps. This condiment-inspired chip is making inroads in upstate New York as well. Another Canadian favorite, dill pickle chips, are also popular in Europe.
If you find yourself perusing the chip aisle in Melbourne, you might spot Vegemite, Sunday roast or meat pie with tomato sauce potato chips. While hot dogs may seem all-American, you're more likely to find similarly flavored chips Down Under, though American brand Herr's has found success with the flavor in the Eastern US.
Order chips in London and you'll be given french fries. Here, potato chips are known as crisps, and you'll find them in flavors like Marmite, roast chicken, smoked paprika, sausage & mustard, sun-dried tomato or worcestershire sauce (or worcester sauce locally).
Browse through an Asian grocery store, and the really bizarre flavors begin to make an appearance. In Thailand, Lays makes Hot Chili Squid and Nori Seaweed flavors, while you might find Cool Cucumber or Numb and Spicy Hot Pot flavors in Beijing. Koreans love their kimchi-flavored potato chips, and in Tokyo, anything goes, including wasabi-, mayonnaise- or yakitori-flavored chips
You'll find all sorts of interesting potato chip flavors in Europe. Chicken & thyme chips have been spotted in France and Belgium, ham and lime flavored chips in Spain, olive in Italy and caviar in Russia. Iceland even sells a Cool American-flavored chip, though we're not sure what that means exactly.