If you've flow Finnair from Helsinki to Asia in the past year, you may have noticed new livery on the airline's Airbus A340. The plane features Finnish design company Marimekko's most iconic pattern from 1964 plastered across the plane. A second aircraft will get the Marimekko treatment in 2013, but the partnership goes even deeper.New look — Photo courtesy of Finnair
Finnair, an airline company specialized in quick and convenient flights between Europe and Asia via Helsinki, has long been a leader in sustainable flying and has bagged the World Airline Award for Best Airline in Northern Europe three years in a row.
Marimekko, a textile and clothing design company whose products are sold in over 40 countries has their eye on innovation by bringing their uplifting designs into surprising places, like the performing and visual arts – or airplanes. It should come as no surprise that these two forward-thinking Finnish companies teamed up.Dessert — Photo courtesy of Finnair
With the aim of becoming the world's first design-centered airline, Finnair has embarked on a three-year partnership with Marimekko to bring custom-designed tableware and textiles into the cabins, enhancing the in-flight experience. Next time you receive your in-flight meal, expect to be eating and drinking from exclusive Marimekko plates, cups and bowls.Marimekko Collection — Photo courtesy of Finnair A selection of Finnair Marimekko designs will be available for purchase during flight or at the Finnair Plus shop throughout the partnership.