Kristin Valette-Wirth is the Chief Marketing &... Read More
Kristin Valette-Wirth is the Chief Marketing & Business Development Officer for PADI (Professional Association of Diving Instructors), the world’s largest recreational diver training organization with more than 6,600 dive centers and resorts and 137,000 professional members worldwide. She is responsible for setting the direction for the PADI brand in the global marketplace, implementing marketing programs to attract non-divers and divers into PADI’s scuba diver and freediver training programs, acquiring and retaining individual, dive center and resort members, and developing effective campaigns to inspire people to explore the underwater world through PADI Travel. She is also responsible for determining and leading the strategic direction of the company and overseeing key business development opportunities. A passionate advocate for ocean conservation, Valette-Wirth oversees PADI’s mission to be a force for good and is a 20-year Board Member of the Project AWARE Foundation. With more than 26 years in the scuba diving industry, including several years managing a dive center in Santa Barbara, California, an MBA in Marketing, and a PADI Master Scuba Diver Trainer rating, Valette-Wirth brings a unique combination of experience and passion for diving.