Fans of Spiderman, The Avengers and other popular Marvel superheroes have a date with destiny in Scottsdale for a one-of-a-kind attraction this December.
The Marvel Experience, which is being billed as "the world's first hyper-reality tour," will transform Scottdale's Salt River Fields baseball stadium into a superhero command center. The attraction will span two acres and feature seven huge domes of superhero-themed rides and attractions, including a life-size version of The Avengers' Quinjet.
The centerpiece of the attraction is a state-of-the-art 4-D ride that uses the latest in next-generation immersive technology, including augmented reality, holograms, multi-person gaming and RFID progress tracking. The ride was designed to make guests feel like they are in a superhero movie and part of the action.
The Marvel Experience is a new interactive tour attraction that will be in preview this winter in Scottsdale — Photo courtesy of The Marvel Experience / Hero Ventures
Audience members move through this Marvel Experience ride as new S.H.I.E.L.D. recruits, where they are briefed on their mission and trained to go into battle with their favorite superheroes. As the ride progresses, guests move through a 360-degree, 3-D stereoscopic projection dome that brings them face to face with famous Marvel heroes and villains.
Guests will get to swing with Spiderman, smash villains with the Hulk and fly with Iron Man, among others. The ride leads the audience into a climactic battle against Marvel villains like Red Skull, M.O.D.O.K. and an army of Adaptoids, allowing audience members to become the superheroes.
After saving the world from the clutches of evil, guests can take a breather from the excitement at The Marvel Experience superhero-themed dining area. There will also be rare Marvel collectibles on display, plus vendors selling superhero-themed merchandise.
The brainchild behind The Marvel Experience is Hero Ventures, a Los Angeles-based experiential entertainment company. The company says The Marvel Experience attraction is suitable for children of all ages, but it will hold special appeal to Marvel's adult fan base, who grew up on Marvel comic books and superhero movies.
The Marvel Experience will enjoy an extended preview in Scottsdale from Friday, Dec. 12, to Saturday, Jan. 3, before making its official world premiere in Dallas later in January.
Tickets for The Marvel Experience are $32.50 per person (not including service fees), and they're on sale now through Ticketmaster. Special VIP packages are available that include access to a Marvel-themed VIP lounge, priority access into the experience and limited edition Marvel merchandise.