Soft Surroundings – a St. Louis-based retail chain that is also a popular home shopping catalog and online merchandiser – has opened its first brick-and-mortar store in Arizona at Tucson's swanky La Encantada shopping center.
Soft Surroundings is particularly geared toward women shoppers who love French and cottage-inspired design, unique home decor, sophisticated apparel and the latest in fashion accessories. Most of the apparel and bedding available at Soft Surroundings stores are original designs created by the company in St. Louis.
The store says its customer base is made up of "busy women of all ages" who need to be reminded to take care of themselves.
Soft Surroundings is a St. Louis-based retail chain that recently opened its first Arizona location in Tucson — Photo courtesy of Soft Surroundings
Shopping at Soft Surroundings is designed to make you feel like you've been transported to a light-filled manor in the south of France. The bright, serene ambiance inside the store features home decor displays; rows of impeccably organized blouses, dresses and accessories; and a small shoe department. There's also a large selection of cosmetics, skin products and fragrances.
The fashion apparel at Soft Surroundings can be described as comfortably chic. Flowing tunics; cashmere scarves; elegant sandals; and airy, feminine dresses are signatures of the Soft Surroundings brand.
Much of the store's inventory is seasonally inspired and designed to make women feel both stylish and comfortable.
The Soft Surroundings brand is also known for its super-soft textiles and fabrics. Every piece of fabric that comes in contact with the skin – whether it be a bathrobe or comforter – is designed to be noticeably soft to touch. Soft Surroundings even offers a soft rating system, with "1" being "so soft" and a "3" rating being "ultimate softness."
Apart from fashion, the store also carries a large selection of home decor, furniture and bedding. You'll find everything from distressed French Country-style cabinets, rugs, bedding and decorative pillows to tableware, lamps and chandeliers. The store carries uncommon pieces that are available only at Soft Surroundings stores.
Soft Surroundings also carries a wide selection of holiday-themed and seasonal decor to help spruce up your home for Christmas, Valentine's Day, autumn and every other time of the year.
The new location features much of the same merchandise found in the Soft Surroundings catalogs and website, but it also offers customers store-exclusive merchandise.
The Tucson store is located at the former location of Coldwater Creek, on the lower level of the shopping center, close to La Encantada's main courtyard.