Best Shopping

From all the shops and stores in a city, 10Best narrows the options to those places with the most appeal and the best offerings. We deliver a carefully vetted selection to let you explore Vienna shopping on your own. If time is really tight, though, and you don't have the leisure to look through all our offerings, we present our Best Shopping list for Vienna. Here, we distill the best businesses down to a special selection of ten. These places promise a stellar experience and a taste of the city that you just can't miss.



With nearly 400 years' history, this is one of the city's most famous establishments. As well as the excellent restaurant, there is a delicatessen and wine shop, bar, clubrooms, and a sandwich shop which produces popular open-sandwiches with dozens of toppings, from simple ham, cheese and eggs to roast beef with artichoke hearts.

1st District


Visit this retail outlet of an international success story, employing over 17,000 workers in 40 countries. This crystal glass company took off in 1892 when Daniel Swarovski patented a crystal polishing apparatus that revolutionized the business. Today the jewelry, accessories and figurines are world famous.



The products of this Austrian Arts & Handicrafts co-operative are chosen to match the ideals and philosophy of the Vienna Secession: maximum functionality combined with high aesthetic values. The designs of Austrian artists and craftsman have been incorporated into a range of gifts and accessories to offer products with unique flair and style. A range of prices, but it's worth looking around even if you don't want to buy.



Just outside Vienna, over 300,000 square meters of shopping space containing 300 shops. Great if you like nothing but shops and want to see just about every major retailer – and a few minor ones – available in Austria. Catch the Ikea bus from the State Opera House Mon-Fri at 10am, 11:30am,1pm, 2.:30pm, 4pm, 5:30pm; Sat at 8:30am, 10am, 11:30am, 1pm, 2.:30pm, 4pm.

Ringstrassen Galerien


Two buildings joined by a glass bridge to form a shopping mall for the posh; 59 shops and 8 restaurants. You'll find products by Prada and Rolex, Hugo Boss and John Paul Gaultier. Instead of hamburgers and sausages, the fast food offered is from sushi and tapas bars. Lovely design in beautiful buildings neighboring the State Opera House.



A glorious attack on the senses and Vienna's most famous food market. One alley of food stalls and a parallel alley of restaurants and cafés. In the days before Vienna rediscovered itself as a metropolis, the Naschmarkt was the only place where you could get a decent range of foreign foods; although it's lost some of its exclusivity, it remains the most extensive, multicultural market in the city. Expect a great choice of high-quality, good value kebabs as you walk through.



A more than one-mile-long fix for the true shopaholic. There are some stops for the culturally minded, but this is the city's center for those who simply enjoy buying things. International chain stores are well represented. There are plenty of fast-food outlets, both local and international. City authorities, thoughtful of those who have bought all they can carry, have built regular subway stations along the way.

1st District


Graben means ditch, and this street's name goes back to the Roman Empire when a ditch ran along a wall that was erected on this site. Stretching from St. Stephen's to the Kohlmarkt, it is today one of the city's most exclusive addresses. Its most prominent feature is the magnificent Pestsaeule (plague column), which was completed in 1692 after being commissioned in 1679 to commemorate the city's great plague of that year. Following morning deliveries, the Graben is closed to traffic and is great for strolling along or sitting in one of the guest gardens for coffee and cake or a meal.

1st District
Photo courtesy of Vienna Unwrapped


Running from St. Stephen's to the Hotel Sacher and the State Opera House, this, along with the Graben, forms Vienna's most noble shopping area. Amongst Kaerntnerstrasse's more famous residents are not only the aforementioned hotel and opera house, but also Palais Esterhazy, the Loos-Bar, the Malteserkirche, Steffl department store, Gerstner Coffee house and Café Europa.

22nd District


Travel east across the Danube on the U1 to this shopping center in Vienna's 22nd district. 160 shops and service plus 20 restaurants, cafés and take-away stands. After a day's shopping, you can cross the road to the Donauplex with its cinema, disco and restaurants.