Jonesin’ for a Grand Slam? Eyeing a turtle cheesecake? Can’t get enough of those Pancake Puppies? Take a trip to Denny’s on Sunset Boulevard in Los Angeles, and you might just catch a filming of popular web series/commercials, “Always Open”, featured on CollegeHumor.com.

Denny's Breakfast Feast — Photo courtesy of Marc Lee

In a chance attempt to capture the attention of cool hipsters of the world, Denny’s enlisted “Arrested Development” stars, Jason Bateman and Will Arnett to produce a simple campaign, highlighting unscripted comedy over blatant product advertising. What results is a hilarious series of 3-4 minute interviews manned by SNL alum, David Koechner and his dining companions/guests like Maya Rudolph, Kristen Bell, and Amy Poehler.

A simple concept and refreshing premise of not beating consumers over the head screaming “Eat at Denny’s!” succeeds at presenting the restaurant as a trendy space that doesn’t just cater to the late night munchies crowd. Recent news of Arrested Development returning to the silver screen only helps Denny’s image as a company trusting its reputation with actors/producers who not only have huge followings on Twitter and Facebook, but also attracting a new generation of foodie fans to the restaurant who’ve cancelled cable and catch all their news and entertainment online.

Hot “Fit Fare” menu items appealing to a healthier crowd, edgy humorous exchanges between David Koechner and guests, and its never-changing fun family vibe gives Denny’s an under-the-radar appeal other 24-hour “Always Open” establishments can only hope to achieve.