Expert Tips


10Best Spots for a Shopping Spree in Napa and Sonoma Wine Country

Great purchases aren’t limited to wine in Napa and Sonoma County. Though not necessarily known as a shopping destination, wine country just might surprise even the most seasoned shoppers. There are a small number of traditional indoor shopping spots like Coddingtown Mall and Santa Rosa Plaza, but some of wine country’s best spending sprees happen in boutique shops while wandering in city centers like downtown Napa, and in smaller, outdoor shopping centers like Sonoma County’s Montgomery Village. Sonoma Plaza and Healdsburg Plaza come with the perk of a scenic locale complete with a park to sit for awhile, in between purchases.

Bargain hunters will want to save time in their itineraries for stops at Petaluma Premium Village Outlets and Napa Premium Outlets. In most instances, parking is complimentary and plentiful, making getting in and out quickly a breeze. Good shopping is also typically accompanied by good food, so no worries about going hungry.  

Santa Rosa Plaza
Photo courtesy of Brian Welsh


Like Coddingtown Mall, Santa Rosa Plaza is another wine country example of your typical indoor shopping mall. Located off of Highway 101 in the Sonoma County city of Santa Rosa, the mall features more than 120 stores. Well-known anchor stores include Macy's, Sears and Forever 21. Complimentary wheelchairs are available on a first-come, first-served basis. Strollers are available to rent. Paid parking garages are located on the West and North side of the mall. (Between the mall and Highway 101). Surprisingly, no validation is offered. Electric vehicle charging stations are available on the 2nd and 3rd levels of Santa Rosa Plaza Deck #3. Free Wi-fi is available.

First Street Napa
Photo courtesy of First Street Napa


Wine Country's newest shopping venue, First Street Napa, will be home to 45 retail shops and restaurants when completed. The first shops and restaurants opened in Fall 2017 and will continue to open through 2018. Tenants currently up and running include Archer Hotel Napa, Charlie Palmer Steak Napa, Overland Sheepskin Co., Compline wine bar + restaurant + merchant, Napa Valley Jewelers, Eiko's Modern Japanese Cuisine, Brown Estate and Pacific Union International. Additional businesses getting ready to swing open their doors include: Napastäk Napa Valley, Mecox, Tommy Bahama, Lush, John Anthony Family of Wines, Kalifornia Jean Bar, and Silicon Valley Bank.

Napa Premium Outlets


Napa Premium Outlets is less than a 15-minute drive from downtown Napa, off of Highway 29. The outdoor mall is home to 50 brand name stores including Ann Taylor Factory Store, Brooks Brothers Factory Store, Calvin Klein, Gap Factory Store, GUESS Outlet, Lucky Brand Jeans, Michael Kors Outlet, J. Crew, and more. Fitness enthusiasts will appreciate stores by Adidas, Asics, and Nike Factory Store, in one shopping center. Deals and Steals can often be found on the Napa Premium Outlets website. Strollers, wheelchairs, and electric vehicle charging stations are available for customers. Parking is free and fairly easy to find.

Petaluma Village Premium Outlets


Petaluma Premium Village Outlets is an outdoor shopping mall located in Sonoma County off of highway 101, about 45 minutes north of San Francisco. Bargain shoppers have 60 stores to choose from including easily recognized names like Banana Republic, Tommy Hilfiger, Coach, Nike, and Saks Fifth Avenue Off 5th. Additional deals and coupons can often be found on the Petaluma Premium Village Outlets website. Shoppers with children will find a number of stores that offer kids clothing including Gymboree Outlet, OshKosh B'Gosh, and Carter's. The outlet mall has strollers and wheelchairs available for shoppers who need them. There's also a children's play area and electric vehicle charging stations.

Coddingtown Mall


If it's the traditional, indoor mall shopping experience you're craving, Coddingtown Mall in Santa Rosa is the place to find it. Locally run, it's still owned by the family that originally developed the mall more than 50 years ago in 1962. Well-known anchor stores include: Macy's, JCPenney, Whole Foods, Target and Nordstrom Rack. Food options are plentiful as well with eateries including BJ's Restaurant and Brewhouse, Chipotle, Jack's Urban Eats, Sea Noodle Bar, Jamba Juice, and Starbucks. In all, there are more than 40 shops to choose from. On rare cold and rainy days, Coddingtown is good place to stay warm and dry while you shop. Parking is free and plentiful.



Sonoma Plaza has something for just about every mood. From restaurants to charming shops, wine tasting rooms and art galleries, it's easy to lose a day here just wandering about. Global Heart sells fair trade, hand crafted gifts from around the world. Shoppers will find everything from jewelry and home décor, to olive oil and clothing. Sonoma Cheese Factory offers gifts alongside tasty cheese, sandwiches, and local beer and wine. If you get tired, think about taking in a movie at historic Sebastiani Theatre. Built in 1933, it's located across the street from the Plaza. Sonoma Plaza, an eight-acre town square, is the largest in California. So when you need a break from shopping there's plenty of green grass and shady spots to sit. If you're traveling with kids, be sure to visit the playground. (The Plaza hosts cultural events, shows and a farmers' market every Tuesday, May through September.)

Healdsburg Plaza
Photo courtesy of Dana Rebmann


For a fairly small spot, Healdsburg offers a big selection of options for shoppers to choose from. Complete with a gazebo, grass, trees and plenty of benches to sit and relax, Healdsburg Plaza is the heart of downtown, and surrounded by a number of boutiques, restaurants, wine tasting rooms, and hotels and inns. (The park also hosts a number of concerts and special events.) Shed is a must visit when exploring Healdsburg. Its drool inducing café is open for breakfast, lunch, and dinner, but the shop is full of beautiful pantry and garden goods including housewares items like cookware, dishcloths, and cutting boards. If you ever feel like you're running out of steam, grab something sweet and savor a sugar rush from Moustache Baked Goods.

Napa Downtown


Chock full of shops, restaurants, and wine tasting rooms, you can park your car and forget about it in downtown Napa. From shops chock full of gourmet wine and food, to antique, and clothing stores, even if you don't need anything, window shopping in downtown Napa is a fun way to spend an afternoon. The Store at CIA Copia stocks a varied selection of cookware, linens, and locally-made pottery. Check to see if there's any in-store demonstrations or book signings when you're in town. Yarns on First has a colorful selection of yarns and a community knitting table. If you need something more mainstream, there's even a Kohl's department store.



Located in downtown Napa, Oxbow Public Market is popular with both locals and visitors alike. The 40,000 square foot marketplace boasts 22 merchants, each independently owned and operated. Along with a couple butcher shops, there's a fish market, local organic produce store, spice market, oyster bar, and coffee shop. If you're looking for something a little different than the typical wine tasting, try a sampler flight of fresh beer releases at Fieldwork Brewing Co., or seasonal and unique craft spirits at Napa Valley Distillery's Oxbow Tasting Salon & Vintage Bar Shop. Oxbow Public Market is open seven days a week. Most shops and eateries are open until 9:00pm, with later hours on Friday evenings.

Montgomery Village


This outdoor shopping center stretches a number of blocks and offers a great range of products and services. Stores you won't find anywhere else are plentiful and include the likes of: Bird's Nest Antiques, The Classic Duck gift shop, and Sonoma Outfitters. Home to restaurants for every budget and palate you can grab classic San Francisco sourdough bread at Boudin SF, something sweet at Michelle Marie's Patisserie, or enjoy Mexican eats at Cascabel. Forgot something? Along with a post office, several banks and a grocery store, there's a Ross Dress for Less department store. Montgomery Village holds a number of family-friendly events and concerts throughout the year, especially on weekends and holidays. Parking is free and plentiful.


Meet Dana Rebmann

Dana Rebmann moved from San Francisco to Wine Country in search of sunshine. Amazing wine and food was a delightful bonus.

A former television producer for NBC News, Dana is a regular...  More About Dana