The Westfield UTC Madewell store — Photo courtesy of Katie Dillon

It used to be that San Diego residents had to shop online in order to purchase Madewell, a chic yet casual brand of clothing that fits the California lifestyle perfectly. But now, a new Madewell location has opened at the Westfield UTC shopping mall in La Jolla.

Formerly just a denim maker, Madewell has been styling fashionable women since 1937. At the new La Jolla shop, denim lines a sizable shelf, which is conveniently located next to the dressing rooms for clients to grab and try. Though to help determine the best overall fit, it's easiest to enlist the help of an in-store Madewell denim expert.

From the high-rise skinny ankle jean (that looks good even on pear-shaped figures) to the slouchy boyfriend jean, a variety of styles and stretches are available to suit any fashionable jeans wearer. And we all know how San Diego loves jeans.

Pair those new jeans with a chambray shirt, jean jacket, handbag or even some jewelry. Madewell socks are always a hit, as are the simple tailored mini dresses, complete with pockets. A majority of the store retails below $100, and whether you choose preppy, retro or a basic t-shirt and jeans pairing, Madewell has something to offer.

This new Madewell store is located in the popular wing of Westfield UTC that also houses Anthropologie, Gap and Banana Republic.