The Holiday Bowl is a post-season NCAA college football game featuring top teams from the Pac-12 and Big 12 that has been played at SDCCU Stadium since 1978. As this bowl game is a big draw for tourists, there are other activities related to the event to enjoy such as the Big Bay Balloon Parade. Game goers can buy special Holiday Bowl travel packages that include airfare and hotels. And, there's a special two-hour VIP tailgate party in addition to a pre-game party with a craft beer garden, food trucks and an interactive college football experience. This year, the game kicks off at 6:00 p.m. on December 28.