The Seaside Town of Del Mar: A Boutique Shopper's Paradise

Seaside Del Mar is only about 2 miles square in size but what awaits shoppers is the creme de la creme of stores. There are no major malls here and very few chain stores. Rather, boutiques galore ranging from high-end children's wear to gifts and accessories for the entire family are what you'll find. To keep things simple, we're highlighting shops in these two major shopping areas.

Del Mar Plaza is the central hub of the downtown area, just a few blocks away from the beach. Because the open-air plaza faces west, it's an ideal place to watch the sunset or really take in ocean breezes any time of the day. Here you'll find a collection of restaurants and high-end shops. Urban Girl Accessories is located here.

Flower Hill Promenade is east of the I-5 freeway and constantly adding new stores and restaurants. It's an outdoor shopping area that's walkable in a few minutes from end-to-end but dense with specialty stores ranging from gourmet cheeses to designer luggage to souvenirs. It's also now anchored by a Whole Foods Market and Sweetpea Children's Shop is located here on the ground floor.

Whatever you're looking for, Del Mar has it without the crowds of a major shopping mall.



Matti D is a high-end women's boutique located east of the freeway in Del Mar that is full of gorgeously hand-crafted items. Local fashionistas shop here for unique pieces and designer items with a sophisticated yet whimsical flair. This is a...  Read More



Ladies, if you're staying in Del Mar and happen to forgot to pack your bathing suit, head to Julie's near 15th street. Julie is pretty much a one woman show who owns, manages and works in the shop. She'll help you select the right fit for you...  Read More



Durante's Menswear has been in business for over 30 years in Del Mar. In fact, it was the first menswear store in the area back then. The clothes strike a nice balance between beach casual and formal wear making them perfect for dinner out at...  Read More



Carolyn's Designer resale shop has been in business since 1983 selling high end designer labels for less. People bring in Prada, Gucci and other high-end items that they're not going to wear anymore and Carolyn's sells them to people who...  Read More



Gerhard is women's clothing store located in the Del Mar Plaza, with another location in Solana Beach. Gerhard carries many designer labels that people would normally have to drive to the mall for, and to be honest, San Diego malls don't have...  Read More



Get your credit card ready as you can do some serious damage here buying up designer labels for children. The clothes and accessories are stunning and reminiscent of a place you'd imagine the Hollywood elite to shop. The store offers everything...  Read More



Del Mar Plaza is the anchor of downtown Del Mar with its award-winning restaurants and upscale boutiques. No stay in the area is complete without a visit to the plaza for one reason or another. Most of the restaurants hear have stunning ocean...  Read More



This store is adorable. Go here to find gifts for pretty much all ages that are practical, witty and stylish. As the name implies, the boutique is full of accessories but it's not just jewelry on offer. They have an enormous selection of TOMS...  Read More



Flower Hill Promenade is an ever-expanding shopping area east of the I-5 freeway in Del Mar. Here, shoppers will find a low-key, easy to navigate outdoor area filled with specialty boutiques ranging from high-end cheese to cigars along with...  Read More



Shoppers seeking unique, handmade jewelry pieces need not look any further. Annmarie's personal jewelry line is called D'Ercole and offers pieces ranging from hammered gold tear drop earrings to rose gold and crystal band rings to white sapphire...  Read More


Meet Katie Dillon

Katie Dillon originally moved to the seaside community of La Jolla to attend UC San Diego. When the opportunity presented itself, she and her husband set off for a 7 year stint overseas as...  More About Katie