Athleta — Photo courtesy of Athleta
The Fillmore District is one of the best areas in San Francisco for boutique and high-end shopping, and Athleta is a must-stop destination for women serious about their exercise. When Athleta was first opened in 1988, it mainly catered to full-time or very serious female athletes in popular sports like basketball, softball, and long-distance running.
The Gap purchased the line in 2011 and expanded its base from athletes to fitness for all kinds of women. And even though the Gap is a multi-billion dollar corporation, the Athleta store on historic Fillmore Street in San Francisco is staffed by friendly locals who not only know their sports clothing, but can also share the best hiking, biking and running trails throughout the gorgeous Bay Area.
Athleta — Photo courtesy of Athleta
The store still carries top-notch hardware for the serious athlete, such as T-72 Ellipse mirrored goggles for swimming and sturdy marathon GPS watches. But Athleta also features a tasteful and comfortable clothing line, like the denim "skort" for hiking and the cinch-able overlay miniskirt which is great for travel and even a night out. On top of the quality merchandise, Athleta offers yoga and exercise classes by local instructors who are all extremely eager to share their favorite Bay Area trail or bike ride.
This store isn't just a shopping experience - it offers a great education for both men and women on the specific needs of the female athlete. Stop by Athleta - you'll be glad you did!
