Rumours' immense popularity comes as little surprise, given its location in the midst of Niagara's busiest entertainment district. Once you get past the lines, you'll find a loud, rocking place that's a riot of color and retro style and that's constantly inundated by light, sound and merriment. Laser shows and music videos add to the sensory appeal, and most young people visiting the area find themselves drawn to the place for at least a while. Dance, mingle, hang out, they're all on the agenda. Touristy and fun.