A uniquely Québec attraction, Rue du Trésor is a narrow alley between the Holy Trinity Anglican Cathedral and the Notre-Dame Basilica where local artists set up each morning, attracting tourists searching for one-of-a-kind souvenirs and art lovers looking for a masterpiece. It all started in the 1960s, when two young artists decided to hang up their work and sell directly to the public, sidestepping the whole gallery process. The idea caught on and by the 1970s the alley was packed with artists and art. During the 80s, the artists formed a non-profit organization to regulate their activities and ensure the high quality of work, so you won't find any velvet Elvises!