Dude, where's my soap? Soap for men (made out of beer, natch) is sold at MenEssentials, as are all the other beauty products that keep men looking their best. From straight edged razors to musky fragrances, MenEssentials fills a gap in a predominately female market. Hey, men may want to be clean without smelling like lilacs. This store is a great place to buy a gift for Father's Day or to take a guy who insists that he doesn't like shopping. Try to drag him out of there. A little vanity and a lot of masculinity go a long way.