Craft beer is as synonymous with Boulder as the Flatirons or fit people, which means that any taproom hoping to make a name for itself in a town full of beer enthusiasts and snobs has to turn out unique and complex brews time and time again. Luckily, Avery Brewing Company does this in spades. But heavenly libations aren’t all you’ll find at this local favorite, because Avery knows that, to keep people coming, you’ve gotta mix a little pleasure with your business in the form of release parties, brewery tours, weekly runs and much, much more.
A bottle of Opuntia at Avery Brewing Company — Photo courtesy of Avery Brewing Company
Putting the “A” in Par-taay
Avery’s release parties are affordable, relaxed and frequent. Whether they’re tapping a brand new concoction or just bringing out some old favorites, you can be sure that finding something new on tap will never be a problem. What are the staple beers that you've gotta try? Their hop-fastic IPA and fruit-licious White Rascal are good places to start.
Live Music, Theater and Fundraisers
Avery isn't afraid to change things up by bringing in local players and pickers. Small productions have been held in the barrel aging room, and live music is a reoccurring staple. Not to mention, this brewery gives back-canned food drives and events with the proceeds going to local flood victims. These are just a few of Avery's charitable undertakings.
Earn Your Beer
Avery is known for sponsoring fun 4k runs, where participants earn a beer after jogging around town. This keeps taproom regulars healthy and builds community.
Sisterhood of the Hops
Beer isn't just for boys! Chicks dig hops and are every bit as enthusiastic about the brewing process as their hairier counterparts. In recognition of this fact, Avery sponsors Sisterhood of the Hops, a monthly gathering where women can come together to learn about and enjoy beer. Painting parties, hop-form tours and tastings are just a few of the ways that these sisters get down.
In the fall of 2014, Avery will open the doors to their new location near Gunbarrel. A departure from their now tiny and quaint taproom, the new digs will be two stories and have a full kitchen. We can't wait to try the foodie concoctions dreamt up to pair perfectly with their beers!
Where Everybody Knows Your Name
The bottom line: Take away the release parties, runs or special events, and Avery still delivers delicious beer in an environment that is community-based, which means that, when you drink at Avery, you’re part of the family.