Black running pants, brown hiking boots, army green outdoor shorts, and gray sports bras.
One word: BORING!
Boulderites love their earth tones, but Athleta's newest store on Pearl Street is here to change all that with vibrant athletic wear that is both fashionable and functional.
Store interior — Photo courtesy of Jenna A. Rice/Athleta Facebook
So, what makes Athleta of Boulder different from other women's sporting goods and clothing stores?
Style and Function
Athleta's clothing and accessories blend style and function in a way that many outdoor apparel lines do not. Their fabrics are chosen to combat the elements, move with your body and are durable. However, they're also pleasing to the eye. Fitted cuts, funky and feminine designs and adorable yet necessary accessories help you get fashionably fit.
Less is More
Athleta on Pearl isn't an overly large store. Not that we don't love REI or Patagonia, but walking into one of their large stores can, at times, be a bit overwhelming. At Athleta on Pearl, there's a great selection and they seem to have whittled everything down to bring you the best clothing in each sport.
Athleta on Pearl — Photo courtesy of Athleta
Knowledgeable and Friendly Staff
The staff at Athleta on Pearl seem to have been hand-selected for their knowledge of and participation in various athletic sports. They wear Athleta clothing and they can tell you what works and what doesn't They can give you good recommendations and let you know the styles that have worked for them personally.
So, whether you're in town for a marathon, mountain climbing, or bike riding, be sure to stop into Athelta and outfit yourself fabulously.