Though not original to Boulder, outdoor clothing and gear store Patagonia on Pearl Street seems to fit in perfectly with this eco-conscious town's mentality. In a culture where sweat-shop labor is commonplace and materials are often made at the expense of precious natural resources, Patagonia stands firm and says, "No more."
Patagonia gives Boulder shoppers just what they're looking for: eco-conscious outdoor gear — Photo courtesy of mtneer_man
In fact, they may be the only company in the history of marketing to encourage their customers NOT to buy their products. Yep, you heard right: Patagonia, co-founder of the Common Thread Initiative, has partnered with eBay to ask consumers to consume less, recycle, repair old gear and only buy their products when they absolutely need them. Now that's a marketing platform we can get behind.
That being said, if your jacket is worn to the bone, you're new to the outdoors and need to invest in some gear or you want to give someone a gift that will last for years, then Patagonia is the shopping spot for you.
For those of you not familiar with this brand and its recycled, high-quality products, at their store you'll find apparel for climbing, hiking, camping, surfing, skiing and much more. Many of their products are made from recycled plastic bottles or other recycled linens and materials, which means your carbon footprint won't swell with your purchase.
Stop into this simple, elegant store on your visit to Boulder, and invest in yourself while simultaneously investing in a company that loves the environment where you play.
