Mega liquor stores offer more bottles and selection, but they cannot match the personal attention and passion of The Proper Pour. Customers looking for an unusual wine or liquor can pick the brain of whoever is working and get knowledgeable information and suggestions--they're all self-proclaimed cocktail geeks who see their job as providing the proper ingredients, tools and education so customers can enjoy the same imbibing experience at home as they would out on the town. To that end, the store carries such products as wine produced by a small biodynamic farm in Western Colorado, unusual beers and specialty releases from excellent local small-batch distillers as well as tasty, perfected whiskey from well-known larger distillers across the country. "As long as they are staying true to their craft and making top-notch products," says the owner, "we will continue to support them in their efforts."