Fishing, surfing, and water play of all kinds thrive in the coastal city of Jacksonville. It's no surprise the national brand, Salt Life, found roots here. Celebrating all things water related the Salt Life flagship retail store is located in Jacksonville Beach just a few blocks south of their restaurant. Get outfitted in Salt Life's signature style with t-shirts, hats, board shorts, and accessories which all make great gifts for the ocean lover in your family. Heading out on the water? Salt Life has a full line of SLX UVAPOR performance water gear to keep you comfortable for sport or play.