Expert Tips


Best Christmas Shopping in Jacksonville

Give the Best of Jacksonville: Local Businesses Supply Your Christmas Shopping Wishes

Jacksonville, FL is a city full of cultural diversity. As the largest city in the continental United States, it’s interests spread as far as it’s geographical boundaries. Poised as the “First Coast” in the state of Florida, Jacksonville enjoys great temps year around and a sweeping landscape full of palms, live oaks, sand dunes and riverfront.

When Christmas shopping in Jax, you’ll discover gifts that celebrate the lifestyle this Southern city is famous for. Look for family friendly stores like Natural Life and Rethreaded to offer unique gifts that give back and focus on bringing the community together. At Echo at the Beach you’ll find coastal chic designs brought to you by local artisans at a competitive price offering everything from wall accents, to dinner tables, and don’t forget that starfish ornament for your tree.

Foodies will find unique to the Bold City goodies at Sweet Pete’s all candy shop where old fashioned values still reign supreme. At the Riverside Arts Market be reminded of the simpler things in life when you take home local honey and fresh preserves just like Grandmas.

There is no denying the fresh salt air at the beach that draws you outside to play. Get moving with Black Creek Outfitters where you can score a kayak, or stand up paddle board. 

Whether your Christmas shopping list includes an athlete, fashion maven, philanthropist or foodie these Jacksonville shopping destinations will supply the answers to all your holiday wishes.


A gift is as valuable as the thought put into it. Why not consider a piece of art crafted by an inspired artist on display at Stellers Gallery of Ponte Vedra? Stellers specializes in making passionate pieces of fine art accessible to more individuals. The artwork available for purchase reflects the natural wonder and mystique of the River City by the Sea, with peaceful landscapes, bold glass work, and textured mixed media. New to collecting? Stellers offers consulting services as well as complimentary installation. Framing services, commissions, and appraisals are all available as well to meet each individuals need. To purchase a piece of art is to invest in creativity, to collect a piece of our culture, and to make a statement in your home. Simply put, artwork makes the perfect gift and Stellers Gallery of Ponte Vedra is the ideal place to discover your next piece.

Recommended for Christmas Shopping because: Stellers Gallery of Ponte Vedra provides an inspiring collection of works that beautifully illustrate the beauty of the First Coast.

Amy's expert tip: Find out the latest news on your favorite artists on Steller's website where you can subscribe for updates on specific artists.

Read more about Stellers Gallery of Ponte Vedra →

Locally owned Black Creek Outfitters is the ultimate destination to get outfitted for your next outdoors adventure. If you're wondering what to get for that hard to shop for person on your list, Black Creek may have just what you need. Their expert staff are well versed in all things camping, climbing, and water sport related. The huge selection of kayaks, stand up paddle boards, and backpacks will bring a smile to the face of any adventurer at heart. Just exploring the idea of getting out there? Black Creek offers classes, tours, and certification courses to educate beginners with the fundamentals and provide the experience to make their students confident. Whether you plan on giving a great quality piece of gear, a well crafted accessory, or an experience to remember you can be sure a gift from Black Creek Outfitters will impress.

Recommended for Christmas Shopping because: Black Creek Outfitters has provided expert service to Jacksonville since 1983 and remains the First Coasts most time trusted locally owned outfitter.

Amy's expert tip: Take a stand up paddle board for a test drive outside on the lake at Black Creek Outfitters

Read more about Black Creek Outfitters →

Locally crafted furniture, home decor, and the best in coastal chic style abound at Echo at the Beach. Deck the halls in style with rustic holiday decorations and beach themed ornaments or shop for unique gifts perfect for the stylish design lover on your list. Echo at the Beach consists of many individual artists who rent booths to showcase their inspired works for sale. It comes together similar to Pinterest where you can pull ideas from different creatives and make them your own. There are even two full rooms of trendy clothing and jewelry to make your shopping complete. Whether you are searching for that perfect gift fit for a crafter, a fashionista, or beach lover you'll find it at Echo at the Beach. For those looking to DIY shabby chic your own furnishings look into Echo's classes including their own line of chalk paint and waxes.

Recommended for Christmas Shopping because: Nothing exudes First Coast design better than the coastal chic treasures you'll discover at Echo at the Beach.

Amy's expert tip: Give yourself plenty of time to discover Echo's treasures, it's bigger inside than it appears from the outside.

Read more about Echo at the Beach →


Jacksonville is an active city with nearly year round perfect weather for hitting the pavement, or better yet the beach for an invigorating run. Any given week there is a 5k, triathlon, mud run, or marathon happening on the First Coast and the Jacksonville Running Company is there to keep all those athletes outfitted properly. Whether pro or novice the Jacksonville running company is a perfect place to find all your running and activewear needs. The staff are professionally trained at fitting you for the right shoe and their process includes precise measurements, as well as recording your gait by video on a treadmill to identify any issues that may be corrected with a specific style shoe. The store also provides fashionable activewear including shorts, jackets, and hats. For the athlete on your list there is no better place to find the perfect gift than Jacksonville Running Company.

Recommended for Christmas Shopping because: Whether your list includes an athlete or someone aspiring to get more active, Jacksonville Running Company is the perfect place to find what they desire.

Amy's expert tip: Avoid injuries and get the perfect fit by taking advantage of Jacksonville Running Company's professional fitting service.

Read more about Jacksonville Running Company →

The Riverside Arts Market (RAM) is an eclectic craft and farmers market in the ultimate location. Situated under the Fuller Warren bridge right on the St. Johns river this weekly market makes a fantastic destination for holiday shopping.There are countless vendors to browse from featuring great gifts for just about everyone on your list including foodies, pet lovers, style mavens, and art lovers. If the great shopping isn't enough, you'll love RAM's atmosphere with live music setting the soundtrack for your fun discoveries while keeping you relaxed during the sometimes stressful holiday season. Snack on local fare from one of the many local food vendors dishing out everything from authentic BBQ to wood fired pizza. This First Coast experience is a must visit, and one of the best spots for scoring that unique gift you've been searching for.

Recommended for Christmas Shopping because: At the Riverside Arts Market you'll enjoy shopping from local artisans in an idyllic setting right on the St. Johns River.

Amy's expert tip: The Riverside Arts Market is extremely pet friendly so bring your fur baby and make an afternoon of it.

Read more about Riverside Arts Market →


Make your gifting even more meaningful by shopping with Rethreaded this holiday season. By providing creative and viable work for those affected by the dark underworld of the sex trade, Rethreaded makes a positive impact in lives on both a local and global level. Hand crafted pieces like the Grace Scarf, and Carrick Headband are must haves for any stylish lady on your list, but the bigger gift is the cause it supports. Visit Rethreaded's retail space in downtown Jacksonville and browse a variety of gift ideas from home decor to savvy accessories in your team colors. This local start-up illustrates the great heart the First Coast has for it's community and the world. What better way to make a difference this holiday than by giving a gift that keeps on giving from Rethreaded?

Recommended for Christmas Shopping because: Gifts from Rethreaded make a statement in fashion and the community.

Amy's expert tip: Many of the beautiful items created by Rethreaded are made from repurposed t-shirts donated by the community.

Read more about Rethreaded →

Jax Beach

Fishing, surfing, and water play of all kinds thrive in the coastal city of Jacksonville. It's no surprise the national brand, Salt Life, found roots here. Celebrating all things water related the Salt Life flagship retail store is located in Jacksonville Beach just a few blocks south of their restaurant. Get outfitted in Salt Life's signature style with t-shirts, hats, board shorts, and accessories which all make great gifts for the ocean lover in your family. Heading out on the water? Salt Life has a full line of SLX UVAPOR performance water gear to keep you comfortable for sport or play.

Recommended for Christmas Shopping because: Salt Life celebrates the ocean lifestyle Jacksonville is proud of, making this the perfect stop for your holiday gift hunt.

Amy's expert tip: Check out the Salt Life facebook for gift ideas for all ages.

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Looking for a distinct gift this holiday season that is as elegant as it is unique? Ellie Bing's vintage and modern fashions impress all levels of taste. Conveniently serving Jacksonville from locations in historic Avondale as well as Jacksonville Beach, Ellie Bing's collection is made up of artisan originals, classic vintage designer labels, and trendy statement pieces that pop! This charming boutique makes shopping exciting where you'll find unique garments, accessories, and home decor designed to inspire. Enjoy the hunt for great gifts at a variety of price points at Jacksonville's Ellie Bing, where great taste never goes out of style.

Recommended for Christmas Shopping because: Ellie Bing has a terrific collection of modern and vintage accessories that make memorable gifts.

Amy's expert tip: Support local by purchasing a piece by a local artist.

Read more about Ellie Bing →

Sweet Pete's Candy
Photo courtesy of Dennis Evans

Sweet tooth on your list? Sweet Pete's candy store has just the thing. This locally owned favorite is famous for their small batch sea salt caramel corn, jelly beans, lollipops, chocolates and more. Distinctive and addictive, the wholesome goodness going into these specialty treats makes them the perfect for every occasion. For those with special dietary restrictions Sweet Pete's has you covered with gluten free, and vegan offerings. The candy store is a virtual wonderland full of as much character as the treats it houses with brightly colored oversized decorations and over the top holiday decor putting all ages in touch with the kid inside as you rediscover the magic of sugary delights with a nostalgic flair.

Recommended for Christmas Shopping because: Sweet Pete's all natural concoctions are delicious and full of wholesome goodness.

Amy's expert tip: Give an experience full of memories with parties, classes, and field trips at Sweet Pete's.

Read more about Sweet Pete's Candy →


Natural Life is so much more than a store, it's a life philosophy. Their mission is to inspire girls and women to dream big dreams and pursue what they love. It's a happy, wholesome brand that is packed with tons of feel-good products that make great gifts for just about any female you know. From adorable mugs with encouraging quotes to colorful scarves that make just the right fashion statement, you'll find exactly what you're looking for. Natural Life's concept perfectly embodies the coastal bohemian culture Jax embraces making the store a perfect fit for locals and visitors hoping to capture the good vibes to take home. Deck the halls, grab something special for a friend, or update your closet with some fresh trends at the flagship location in the St. John's Town Center in Jacksonville, FL.

Recommended for Christmas Shopping because: Natural Life's empowering philosophy is all about making girls and women feel happy, and that is something we're proud to shop for.

Amy's expert tip: Natural Life loves to give back. More than 5% of net profits go to charities they are proud to support.

Read more about Natural Life →


Meet Amy West

Jacksonville, FL based Amy West is the creator of, a travel and lifestyle brand including TV show "Like Love Want Need".

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