Build the perfect tropical wardrobe at these hot Key West shops

Packing for Key West can be a bit of a challenge. If you've never been to the Southernmost City, you may be scratching your head and staring at your empty suitcase. In the Florida Keys, the year-round sizzling temps and the laissez-faire attitude call for loose comfy clothes with a touch of tropical panache. Luckily, the island is packed with expertly curated boutiques like Local Color, Fresh Produce and Wanderlust, which focus on natural fabrics and figure-flattering, flowy styles. Their colorful accessories inspire ideas for layering with chunky necklaces and graceful scarves. Isle Style and Green Pineapple carry similar clothing but with an eye on upcycled, organic and fair-trade fashions. Don’t forget the mother-ship of all resort wear, Lilly Pulitzer, which has the classic shift dress--a must for any beach wardrobe. For more trend-conscious shoppers Evolution and Blue carry top labels for men and women that you won’t find anywhere else in the Keys. Also fashion-forward, DeJaVu features younger, contemporary styles with a Boho flair designed by owner Stephanie Carter. Need more practical gear for on-the-water adventures? Stop by World Wide Sportsman in Islamorada on your way down to Key West. They carry outdoor apparel for men, women and children in trusted brand names.



World Wide Sportsman is a two-story nirvana for fishermen that offers one of the largest selections of saltwater, freshwater and fly fishing gear you'll ever find in one place. Men, women and children will find a wide variety of outdoor apparel...  Read More



One of three stores, DeJaVu in Key West carries young contemporary clothing inspired by bohemian styles. Working under the label Judith March, store owner Stephanie Carter designs trend-conscious pieces with a touch of vintage. Each garment has...  Read More



The modern, industrial decor, reminiscent of a New York boutique, is your first clue that Evolution is not the usual Keys-ey shop. This two-story boutique is packed with men and women's clothing by designers you won't find anywhere else in Key...  Read More

Photo courtesy of Blue Boutique


For the true fashionistas, Blue was featured in Vogue magazine as the top place to find "the luxe basic tee." The fashion-forward boutique carries the latest creations by top designers like Diane Von Furstenberg, Theory, Equestrian, Michael...  Read More

Duval Street


At the eco-chic Green Pineapple boutique, everything has a story. With a focus on what they call mindful consumption, the store is packed with gifts perfect for your eco-conscious pals. Creative up-cycled items include candles in old tea cups or...  Read More

Isle Style Spa and Boutique
Photo courtesy of Isle Style


For the ultimate in retail therapy, Isle Style combines a spa, salon and boutique hidden away in a historic house on Simonton Street. Although, recent write-ups in Southern Living and Travel and Leisure may mean their secret it out. With a focus...  Read More



Slip into something a little more comfortable at Wanderlust in the historic Bahama Village. This funky boutique has an eclectic mix of Bohemian wear for women and children with an emphasis on fashion in breathable fabrics--perfect for the island...  Read More

Lilly Pulitzer Key West
Photo courtesy of Lily Pulitzer


No beach wardrobe would be complete without a classic shift dress from the mother of resort wear--Lilly Pulitzer. This boutique is packed with dazzling array of colors--bright pinks, greens and aqua blues--and whimsical tropical prints that set...  Read More

Duval Street
Fresh Produce
Photo courtesy of Fresh Produce


With a focus on coastal-inspired colors, comfortable fabrics and a breezy style, Fresh Produce packs the perfect vacation wardrobe. Their shop on Duval Street is one of 26 company-owned retail boutiques. It offers a wide selection of women's...  Read More



Nestled in the heart of the historic seaport across from Half Shell Raw Bar, Local Color is the motherload of resortwear. At 3,000 square feet, this store packs in a wide variety of travel-friendly clothing in natural fabrics like cotton, silk...  Read More


Meet Claudia Miller

Claudia Miller has been writing about South Florida for over 17 years--seven from Key Largo. A budding photographer, she can usually be found stalking a sunset. Despite being a tad...  More About Claudia