Downtown Miami is known for a lot of things; among them are vicious parking scenarios, bustling lunch hours and questionable taste levels. Offering a carefully curated yet comfortable boutique shopping experience hasn't exactly been on downtown's repertoire . . . until now.
Enter Lost Boy Dry Goods.
This new shop sits across from the landmark Gusman Center for the Performing Arts on East Flagler Street and cleverly harbors men's and women's denim duds, sharp kicks and breathable casual wear inside a dude ranch-styled storefront.
Lost Boy Dry Goods' wares range from jeans to vinyl to hot sauce — Photo courtesy of Lost Boy Dry Goods
Jeans are stacked high on a wall-size bookcase, flaunting enough cuts, washes and brands to make The Boss envious. Among the stocked labels are Levis and PRPS, as well as emerging designers, offering shoppers a commendable variety of high to low items (generally priced from the mid-20s up to $200).
Ladies can also snag flowing maxis and easy blouses, whilst trying them on inside horse stall-inspired dressing rooms (sans the horses and hay, of course).
Brothers Brian and Randy Alonso are the team behind the shop, and they carry the lineage that opened the famous La Epoca department store in downtown in 1965. In many ways, Lost Boy is the twosome's anchor to bigger citywide incentives.
"Our vision for downtown is a truly unique and historic shopping district, one that sets itself apart from other neighborhoods in the city, but stays true to the heritage of Miami,” says Randy Alonso. “We believe that Lost Boy Dry Goods is the next step to continue to grow our vision.”
Keeping with their word, the store's design matches the location's railroad roots. Lost Boy's address nods the "Father of Miami" and founder of the Florida East Coast Railway, Henry Flagler. Thus its interior – with exposed piping, warm woods and cracked brick walls – seamlessly ties Flagler's industrial past to Miami's current reinventions.
An American flag hangs over the store's cozy den — Photo courtesy of Lost Boy Dry Goods
The downstairs dons a rustic piano adorned with cotton plants, a record player and American flag-draped sitting room. Merchandise sits on old-time, cabin-friendly furniture, often belonging to the owners themselves.
In addition to being a new wardrobe wonderland, Lost Boy also sells mint-condition vinyls and Colorado-made hot sauces.
Upstairs, the second-floor loft is all about the books, piling coffee tables tomes next to satirical gems. (Think C.W. Moss' Unicorn Being a Jerk.) Book display tables are accompanied by a vintage bar cart and plush armchair, luring curious minds to sit for a bit and flip through some pages.
The boutique's signature denim bookcase — Photo courtesy of Lost Boy Dry Goods
Even the takeaway bags match Lost Boy's penchant for personable: purchases are packed inside brown paper bags inked with a fireside lantern.
"What's not to love about this place?" says Miami PR guru and lifestyle blogger Gino Campodonico. "It's great that a store like this now exists in downtown Miami."
With South Beach's Lincoln Road stores gone entirely commercial, Lost Boy could not only help reinvent the neighborhood, but also expand Miami's overall retail expectations.
From its inventory to its ambiance, Lost Boy Dry Goods is the kind of spot that beckons intentional lollygagging. So come by and get lost for a bit. No one here is going to mind.