Naples Soap Company opened its first store in Tin City in 2009 and has since expanded to five other upscale locations throughout Florida. Founder Deanna Renda suffered eczema and psoriasis. She founded the company to relieve her symptoms and those of others with similar afflictions through the use of natural and organic ingredients. She cleverly localized the scents of her soaps, sea salt scrubs, body butters and moisturizer sticks. Her soaps, for instance, come in "flavors" such as grapefruit tea tree sea salt, Florida key lime, Florida rum runner, orange slice, pineapple cilantro salt and two-toned Florida sunrise/sunset sea salt.