Trader Joe's has a cult following all around the country. The specialty grocer, which started really building a fan base with its California locations, now has 400 all across the U.S. There as been rapid growth in the Florida market, with the new PGA Boulevard location in Palm Beach being the county's third, with more on the way.
Besides offering one-of-a-kind foods, Trader Joe's weekly flyer offers up recipes, like one for this Cherry Pistachio Galette — Photo courtesy of Trader Joe's
Trader Joe's is loved for many reasons. One is the setup of the shop. There is a tiki, laid-back vibe that keeps everyone's spirits high.
The items stocked are often one of a kind. Once shoppers try something like the famed Cookie Butter, they get hooked and have to come back again and again. Also important are Trader Joe's competitive pricing structure ($.19 bananas, Two-Buck Chuck wine) and eco-conscious ways.
The Palm Beach Gardens location opened to much fanfare, with employees handing out leis to customers. There are painted Banyan trees on the walls, too, signifying that Trader Joe's wants to be a part of the community.
Trader Joe's sells over 3,000 products under their own private label. They search the globe, looking for the most delicious and innovative ingredients to source. The chain's nonconforming ways are a big hit with their clientele, who themselves often veer down the road less traveled.
For those who have never been to a Trader Joe's location, here are some hints for what to look for:
1) Two-Buck Chuck - Delicious, affordable wine on par with Yellowtail
2) Trader Jose lager - The grocer's home brew
3) Cookie butter - A peanut butter-like substance that tastes like those cookies you get on airplanes
4) Pumpkin coffee - It's seasonal, and to die for
Other awesome things to note include their in-store marketing efforts. The tiki-themed displays, the mock play bills and witty anecdotes scribbled on the walls keep customers smiling throughout their cart-pushing adventure.
The way they name some of their products is hilarious; for example, they have a crunchy vegetable snack called Inner Peas.
Besides the beer they brew themselves, they have a craft beer selection that clearly beats anything else that's available in Palm Beach County.
Something else that can't go unnoticed is the amazing, over-the-top helpfulness of the staff. Compared to going to Wal-Mart, shopping at Trader Joe's is like going to Walt Disney World hopped up on skittles. Trader Joe's employees are paid well, and they work at an awesome place, so why wouldn't they be happy and helpful?
Palm Beachers have already begun flocking to the newest location of Trader Joe's. The lot is always filled, and people exiting the building look they just took a year's subscription of happy pills in one serving.
Come check out what all the fuss is about when you are down in Palm Beach County.