Pippa Pelure

Owned by local St. Pete entrepreneur and fashionista Megan Simons, Pippa Pelure and sister store Sethina Rae Styles are both located in downtown St. Petersburg on infamous Beach Drive. Featuring the best in women's fashion and design, both boutiques offer a combination of casual, comfortable, trendy and chic styles. You can find everything from jeans and blouses to cocktail dresses, evening wear and resort wear. Featured brands include Trina Turk, BCBGMaxazria, Vince Camuto, Anna Saulino, Adrianna Papell, Indies, French Dressing Jeans, Alberto Makali, Renuar Collection and more. Active in the local community, Simons hosts local fashion shows and one-on-one consultations for visitors to both boutiques.