SoHo is a shopping and entertainment district catering to fashionable 20-somethings and features a wide range of independent boutiques, art galleries and other specialty shops. To complement its stylish shopping are a large number of popular and eclectic restaurants giving the area the nickname of "Restaurant Row." The neighborhood borders Hyde Park and consists of the area on or near South Howard Avenue (get it - SoHo) from West Kennedy to the tranquil waters of Tampa Bay at Bayshore Boulevard. Much of South Howard is designed to be pedestrian-friendly and features palm-lined sidewalks and diverse storefronts.