Santa at Phipps has been an Atlanta celebration for over 25 years. Don't expect to jump in line on a regular visit to Phipps Plaza. Because if its high regard and generational appeal, you'll have to plan ahead. Sign up for an appointment token on their website, then you'll receive an email beginning in September that allows you to schedule an appointment with the Jolly Ol' Elf. Each appointment slot is for a family (not per child.) In addition to the gorgeous backdrop, realistic-looking Santa and traditional appeal, the quality of prints is unmatched. The colors are natural and the paper is heavy-weight and high-quality, unlike many other "mall Santas." Once you experience the Phipps Santa, any other Santa photo just will not do!