Feel the excitement and spirit of college football fanfare from the moment you step inside the football-shaped building. Your ticket includes high-tech RFID credentials. This microchip-enabled ticket personalizes your museum experience. You see stats, photos and intel about your favorite college football team displayed on walls and kiosks as you wind your way through the exhibits. It also allows you to show off your football experience with friends. Once home, log onto the website to retrieve photos and videos from your visit, such as your ESPN call of the game or your fight-song karaoke tune. The big draw for many visitors is the Chick-Fil-A Peach Bowl Skill Zone. Kick a field goal, run through a training course, or take the quarterback challenge. After that, make your way to the Game Day Theater, where the energy of college football comes to life.