This much heralded annual tradition is staged along the Savannah River each year and has become a favorite with visitors and locals alike. The colorful parade comprised of vehicles, car clubs, colorful floats and walking groups, kicks off the official arrival of St. Nick on December 5 at 5:30 p.m. Setting out from West River Street, it winds its way throughout the Historic Downtown, ending up in City Market. Preceding the parade, is the popular Christmas on the River, featuring local entertainment, music, seasonal treats and regional arts and crafts in what has become a true multi-cultural happening.